Lola Kenya Screen is an audiovisual media festival, skill-development programme and marketing platform for children and youth in the Great Lakes and Horn of Africa region that is better known as eastern Africa. The aims of Lola Kenya Screen, a global movement whose name is derived from the widely-spoken African Bantu language group meaning ‘watch', ‘see' or ‘look at' moving images in Kenya, are to cultivate sustainable audiences for cinema, entrenching in society the culture of making high quality, low budget, culture-sensitive films and marketing them widely.